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Know which accountsdeserve your attentionand why now.

RTI helps B2B companies prioritise the right accounts by combining company data, market developments and commercial signals - giving sales teams a clearer view of where to focus and what to do next.

CONNECT FIT WITH TIMING

Find the right account.
At the right moment.

Sales teams usually know which companies could become customers. The harder part is knowing where to focus today.

What changed?Evidence you can inspect
Why does it matter now?A reason to prioritize
What should we do?A clear commercial action

From signals to sales priorities

Select a target account and see how RTI turns scattered market and company developments into a clear commercial view

YOUR COMPANY

Cross-border payments & payment integrations

IDEAL CUSTOMER PROFILES

Account summary

Northstar Software is a fictional b2b saas account used to demonstrate how RTI connects company context, recent developments, and a commercial next step.

The expansion is confirmed; the likely payments requirement is a hypothesis to validate.

Key metrics

Signals7Opportunities2People3PriorityHigh

People

ME

Maya EllisDirector of Payments Operations

JL

Jordan LeeCommercial Operations

SP

Samira PatelStrategy & Planning

Recent signals

Company announcement

A two-market European launch is planned for the next operating cycle.

Company
Careers page

A payments operations lead is being recruited for the expansion team.

People
Operating model

The teams connected to market expansion are being reorganised around clearer ownership.

Market
Market movement

Comparable companies are increasing investment in assess local payment coverage and.

Company
Leadership activity

A senior stakeholder has begun sharing priorities related to market expansion.

People

Illustrative service output. All companies and scenarios shown here are fictional.

FROM INTELLIGENCE TO EXECUTION

A better reason
to reach out.

Know who to approach, what problem to lead with, and which sales motion fits the situation.

Put RTI to work
OPPORTUNITY

New market payments rollout

Why now

Announced expansion into two new European markets and hiring for payments operations.

BEST CONTACT
ME
Maya Ellis

Director of Payments Operations

Department
Payments
Location
London, UK
Last activity
Sep 18, 2026
RECOMMENDATION DETAILS
WHO TO APPROACH

Maya Ellis  /  Director of Payments Operations

CONVERSATION STARTER

“What needs to be in place for your next market launch?”

MAKE THE NEXT STEP SPECIFIC

Offer a focused discussion about local payment coverage, settlement flows, and launch readiness for the announced expansion.

Who is RTI for?

RTI creates the most value where every new account matters.

B2B Technology & Services

For companies selling higher-value solutions across several markets, industries or customer segments.

Industrial & Manufacturing

For international businesses selling across multiple countries and customer groups.

Investors & Portfolio Companies

For investors who want a clearer view of commercial opportunities across several portfolio businesses.

Explore RTI for your business

A FEW GOOD QUESTIONS

Before your
next move.